I work with artists, labels, and businesses to amplify their growth through culture, strategy, events, community and experience. For over 15 years, I’ve built cultural bridges across Europe and the Middle East, leading projects that combine music, media, and community.
About me:
🌍 Born in London, raised in Lagos, built my career in Beirut
🎟️ Since 2008, I’ve launched and scaled projects that connect audiences through music and culture
🧭 Currently based in London on a Global Talent visa, endorsed by Arts Council England for my leadership in international cultural work
What I do:
→ Develop growth strategies for artists, labels, and creative businesses
→ Build partnerships between artists, brands, and audiences
→ Advise companies on positioning, storytelling, and business development
→ Produce and promote concerts, festivals, and events (intimate to large-scale)
→ Lead the end-to-end production of music video and visual content
→ Speak, lecture, and run workshops on music industry topics and event strategy
Highlights:
→ Founded Beirut Jam Sessions, bringing hundreds of international artists to perform in Lebanon
→ Grew the Beirut Jam Sessions YouTube channel to 15k+ subscribers and 4M+ views
→ Worked on shows for Elton John, Sia, John Legend, and other A-list artists
→ Helped develop hundreds of regional artists to tour globally
→ Worked with leading platforms including Deezer, Groover, and Patch
→ Delivered music/event strategy for brands like KEF, Red Bull, Jameson, Dewar's, Sofar Sounds, and more
→ Speaker at global conferences including Womex, The Great Escape, Oslo World, Linecheck, Mundial Montreal, DMZ Peace Train, SOAS, King’s College London, and many more
→ Co-founded nos // nos productions, producing 50+ shows in London since Feb 2024
→ Founded Indinesco, a growing community of 100+ members, providing strategy and support to artists and music businesses
When I’m not working, you’ll probably find me:
⚽ Watching or playing football
🐕 Hanging out with my dog
🏃♂️ Going on long runs
✈️ Exploring somewhere new around the world
Want to collaborate?
📩 hello@indinesco.com