KEF
Consultant - June / July 2022
https://uk.kef.com/
Worked with the high-end speaker company, KEF, on building their Music Strategy to break into the UK market via various activations related to the creation of content, the production of concerts and the inclusion of partnerships with reputable music brands, labels and companies.

KAHINA AGENCY
Consultant - March 2022
https://www.kahina-agency.com/
Worked with Kahina Agency, an emerging music label based in France, on developing a Business plan for their company. Led by Kahina Khimoune, who manages. both David Guetta and Djibril Cisse, we worked on putting forward a company organisation, business structure and financial plan for the label to work towards its vision and mission.

MOHAMAD ABDOUNI
Music Consultant - April 2021
Watch Here
Worked with the esteemed Director Mohamad Abdouni on the music curation for George Hobeika’s fall/winter 2021 collection.
The song they ended up using was ‘Gone Astray’ by Lebanese independent duo Satellite Groove.

ASWAT PROJECT (KSA)

Music Expert Consultant, October 2018 - November 2018
Worked with Katalyze, a consultancy firm based in Dubai, to launch a disruptive Record Label in Saudi Arabia backed by the presitigious Badr Foundation. This job required me to create the entire business plan, including the vision, mission, and strategies for a brand new Record Label in Saudi Arabia. The challenge in gathering, up until recently, data that was never present from the Middle East markets, coupled with my experience in the industry and the support of fellow professionals allowed us to finalize a job that should take numerous months to complete in just a few weeks.

AR.KA (LEBANON)

Consultancy on Business Development, October 2016 - May 2019
Having been part of the founding team of AR.KA back in October 2016, I held the role of a Consultant on Business Development. AR.KA is a multi-purpose space: during the day it functions as a co-working space and at night it turns into an event space. My role was primarily to generate more revenue streams via sponsors, events, marketing tools and others. Working hand-in-hand with the Marketing Team we were able to creatively implement some new ways to increase business.

THE DOERS CLUB

Consultant & Project Manager, June 2017 - August 2019
http://www.facebook.com/thedoersclub

The Doers Club is a brand created by the Bacardi Group under which their events and marketing campaigns, sponsored by Dewar’s Whiskey, take place. This brand was launched in the summer of 2016 and was initially used as a platform (on an invite-only basis) for influencers and friends of the brand to gather. During the summer of 2017, I worked on these events as a Consultant & Booking Agent to curate the program of the brand.

However, following the success of the 2017 edition, in the summers of 2018 & 2019, I took on a more important role by overseeing the entire project and became the Project Manager for the brand. The position pushed me to proactively translate the brands needs into conceptual events and marketing campaigns that are implemented on the ground and online. In coordination with the Brand’s Marketing Manager, we were in charge of all aspects of the campaigns and events that are tailored to different crowds in Beirut. With the inclusion of Live Performances, Online Content, Stand Up Comedians, a Radio Road Show, Catered food from local brands, Games and so much more.