BEIRUT JAM SESSIONS
Co-Founder, June 2012 - present
http://www.beirutjamsessions.com
Co-founded Beirut Jam Sessions, a Music platform for the Middle East that produces concerts and original video content in Beirut and the region. Our concerts typically gather around 400 to 500 attendees and are tailor-made for music lovers who are keen on discovering new artists coming to Beirut. I lead the team and we’re in charge of all aspects related to the concerts - production, promotion, marketing, campaigns, logistics, artist management, booking etc...
Our videos are our unique selling proposition. They remain what sets us apart from the rest. We always film the artists we work with in beautiful, and uncommon, settings to perform a song or two. These videos act as a promotional tool for the artists to be exposed to new viewers and promote the country itself as it shines a positive light on it. Quite often we have had lots of collaborations between the local acts and the international ones which have become a symbol of our brand. The videos have now been viewed over 3 million times and have allowed our team to become the go-to crew when it comes to filming original creative content related to music in the Middle East.
In recent times, with the pandemic, we put together over 160 virtual concerts on Instagram over the space of 9 weeks from 25 different countries. We also put together a series of Live and Virtual Tiny Gigs that helped support artists both financially and promotionally.
